Scaling Content Governance
Connecting siloed teams to build a cohesive voice for Instagram Shops.
The Challenge
To meet the accelerated launch of Instagram Shops during the COVID-19 pandemic, leadership needed to unify disparate workstreams under an aggressive timeline. With multiple teams building features simultaneously, there was a significant risk of shipping a fragmented user experience with inconsistent voice, tone, and taxonomy.
The Strategy
I designed and operationalized a cross-functional collaboration model to connect content design teams and leadership across the Meta ecosystem. Central to this was the creation of a Quality Review Forum, a governance structure representing leaders from every major business area. This forum served as a strategic gate to ensure horizontal alignment and design cohesion across the end-to-end shopping journey.
The Impact
By establishing clear connective tissue between siloed teams, I enabled the organization to maintain a high bar for UX quality without compromising the 2020 launch window. This framework reduced approval friction and created a scalable blueprint for driving content consistency across complex, horizontal product launches.
