“Our mission is to create fun and entertaining content for a new generation of LGBTs and their social circles, as well as be a place for positive, inspiring conversation. will promote emerging voices and move the culture forward through stories and videos that our audience is proud to engage with and share.”
— Robert Hebert, Here Media, Director of Consumer Marketing

Here Media, the world’s leading LGBT media company, set out to launch -- a new social entertainment network to provide a content and conversation destination.

Livefyre designed a brand identity and architected a site experience that allows a millennial-based community to share their voices, raise their social profiles, and engage with the latest trending content. We built a new, Drupal-based system from scratch and accommodated a complex set of technical requirements, facilitating seamless integration across all Here Media properties. The implementation of customized Livefyre applications throughout the site powers the use of real-time interactions and editorial recency.

Role: Project Manager

Team Deliverables:
Brand Identity
Digital Strategy
Content Strategy
UX & Visual Design
QA Testing